Hello and Happy Holidays my fellow buzzers! Here we are, once again knocking on the door of yet another Thanksgiving holiday. Like my family and I, and I am sure you all indulge in a bit more Thanksgiving dinner that you like to admit, but I am not here to judge anyone on their diet or eating habits. Instead, I want to talk about the sought after “prize” of grocery shoppers everywhere this time of year; the free turkey promotion.
One of the things that I always want to know this time of year, is which stores are offering a free turkey with your purchases? I have to admit that I was very disappointed to learn that this year, Giant Foods was not going offer its usually free turkey promotion, which the company had been doing since 2000. I was shocked when I read an article that claimed that in recent years, that the turkey promotion had not been as popular, and so they decided against the promotion this year. I find it very hard to believe that customers were not taking advantage of the free turkey promotion. The argument was that more people had been redeeming bonus points for discounted gas rather than for a free bird.
A local Weis grocery store has large banners on the outside of their store which proudly boasts, “Free Turkey with 50 bonus points”. You get 10 bonus points for every $50 you spend. Simple math will tell you, that after spending $250, you will have earned your free turkey, up to a $20 value. The great thing is that this promotion started with Weis back in the middle of October, so it is pretty easy to rack up $250 in groceries in time for Thanksgiving.
When you search the web for “grocery store free turkey”, you find a few results that tell you about Weis markets and their free turkey promotion. On the other side of the coin, you also find articles that specifically explain that Giant Foods is not offering a free turkey this year. It is my understanding that Giant is focusing more on giving customers more off on their gasoline purchases as a consolation. As a marketing observer, it will be very exciting to watch this Thanksgiving week play out. Living in such close proximity to both a Weis Market, and a Giant Food store, I will be able to get a first hand look at how the free turkey promotion effects the holiday business of both. Do customers want their holiday turkey? Or do they want gas? Let me know your opinion on the matter. I would love to know where your vote lies. Would you be in it for the free bird, or would you prefer a slight break at the pumps?