Sometimes it feels like emerging media can impact almost any aspect of daily life. In fact, I am almost fairly certain that emerging media CAN impact almost any aspect of daily life. A great example of this can be found with such a mundane task as grocery shopping. Remember when saving money at the grocery store could only done by clipping the coupons that were found in the Sunday paper? My oh my, how times have changed. Two fantastic examples of how the grocery shopping experience has changed can be found with Safeway’s “Just for You” program, and Giant Foods “My Giant Card” online enrollment.
Safeway’s “Just for You” program is a pretty great and innovative idea for a grocery store. Just like the Giant Foods “My Giant Card” program, you first begin by registering your store card online. Once you register your card online, you start to receive offers in your email for coupons that are targeted specifically to you based off of what you have purchased in the past. Therefore, you could download deals and coupons on your card that were different than other customers, because those discounted items were primarily selected “just for you”. Using the “My Giant Card” program, Giant Foods began a very similar program, which would allow customers to download coupons using their store discount cards. Going online and visiting the sites of the respective grocery stores would allow customers to download coupons along with free promotional items that would not be able to be obtained without a visit to the website.
These forms of emerging media have proven to be very successful marketing campaigns for grocery chains. While some of us still spend some time clipping the old fashioned coupons out of the Sunday paper, others who don’t want to spend that time can usually still find the same savings within just a few quick moments on either a computer, a tablet, or other mobile device.