Greetings fellow buzzers. We are surrounded by emerging media every where we go. Most of us are plugged in to social media on various different platforms and are exposed to exuberant amounts of emerging media on a daily basis. Emerging media is the combination of communication and technology. The most interesting thing about emerging media is that it is always evolving. Blogs, chats, posts, tweets, videos, images, and photos all work together to create a beautiful social media landscape.
It is pretty incredible how many businesses and how many professions recognize emerging media and social media as an integral part of their business plans. The days of using just the television and radio to advertise a company or product are gone. Products, services, companies, brands, they are all plugged in to different forms of emerging media. Did you ever think you would see the day when you could tweet with Mr. Clean or Tony the Tiger? I know I never did. And yet…here we are! The truth is if brands aren’t utilizing trends in emerging media, then they are missing the boat. Join me as we take a closer look this semester into the different forms and benefits of emerging media.